This week, an American icon celebrates his birthday: Smokey Bear is turning 68.
He’s still a spry old guy, kept alive by the Ad Council and the US Forest Service. It’s New Mexico’s forests that have been taking a hammering. In 2011, the Las Conchas Fire was the largest in state history. Then this year, the Whitewater-Baldy Fire in the Gila National Forest doubled its record. This summer also saw the state’s most destructive wildfire, the Little Bear Fire near Ruidoso.
But believe it or not, there’s good news.